Established businesses know that dollar for dollar, retaining existing customers is less expensive than acquiring new customers. That’s because, you’ve already done the hard work of laying the foundation for buyer loyalty through a successful transaction. Strategically pair excellent customer service with a simple, yet transparent brand, and you get a high customer retention rate based on trust. Here are some ways you can capitalize on daily interactions to boost sales.
Your brand is an extension of you
From how you photograph images to how you promote your listings, your brand should always be taken into account. In many ways, it’s the best parts of your personality and what your business represents. Are you a minimalist with a penchant for Mid-Century Modern design? Displaying your unique niche publicly will make it easier for buyers with shared values to connect with you.
Are you customer service-oriented?
Regardless of your brand, trustworthiness is only cultivated through consistency and reliability. If you’re responding to new inquiries quickly and clearly, your customer base will come to know you as a reputable seller. Plus your previously-earned positive member verifications—like response rate and time—become a glowing testimonial for all potential customers.
Transparency delivers credibility
Being upfront and honest about an item’s imperfections and your selling policies will streamline conversations. Additionally, it’ll come to define you as a trustworthy seller worthy of repeat business. If you make any mistakes, own up to them and be personable in your apology. Authenticity can go a long way in making amends!
Find out more ways to increase sales by checking out our Seller’s Handbook or by reviewing our Selling FAQs!