We all know that any online shopping site is only as good as their search. A hard-to-find search bar, non-existent customizable options and poor results is a surefire recipe for the back button click. Chances are that if it’s harder to find what you’re looking for than your actual desire to purchase it, you’ll leave empty handed. Which is bad news for both buyers and sellers.
Targeted keywords (or tags) help provide clarity and classification. As a buyer, using keywords to search can make browsing in a category easy and with multiple keyword searches, pinpoint an exact item in seconds. As a seller, incorporating intelligent keywords will include your items in more accurate search results improving your chances of being found by potential buyers. And by auto-populating keywords based on your listing title and description, Marketplace has cut the amount of work you have to do in half.
When it comes to keywords, think big, small, detailed and big picture all at the same time. To take full advantage of all the benefits, try to focus your keywords on these following types:
- Categories (Broad/General): furniture, decor, lighting
- Sub Categories (Specified): pendant lamps, rugs, dishware
- Brand (Manufacturer/Label): Ikea, West Elm, Herman Miller
- Attributes (Characteristics): bar height, Danish, leather
- Condition (Shape/Appearance): vintage, custom, handmade
Keep this list handy when creating listings and remember that a little effort here will payoff down the line.