Targeted keywords (or tags) help provide clarity and classification for your listing. Keywords make browsing easier and with multiple keyword searches, a buyer can pinpoint an exact item in seconds.

When it comes to keywords, think big, small, detailed and big picture all at the same time. To take full advantage of all the benefits, try to focus your keywords on these following types:

  • Categories (Broad/General): furniture, home electronics, decor
  • Sub Categories (Specified): chair, tv, vacuum cleaner
  • Brand (Manufacturer/Label): west elm, apple, dyson
  • Attributes (Characteristics): bar height, white, robotic
  • Condition (Shape/Appearance): handmade, new, vintage

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